Marketing Strategies in the Textile Industry. Globalization is something. Has become inevitable in the era we belong to. Have started to opt for things, by placing orders online.
Physically and online impact of globalization on marketing strategies in the textile industry. But it was online confined to places within the country. Not across due to the closure of the borders.
1-Introduction of Marketing Strategies in the Textile Industry.
It has been vastly growing over the last few decades and will continue to grow with time. And there might be a possibility that it increases at a faster pace as every organization wants to make its presence felt not only in the country. In addition, They are operating in the global textile industry market using different tools of market strategies.
Technology, the internet, and enhancements in transportation services have helped in making the process quicker and easier. But along with all the benefits it brings along a challenge for the organizations to market their products or services in such a way.
Businesses are working towards globalization to ameliorate their market reputation and their profits in the worldwide market. The commodity that is globally catering to the tastes of the customers is the one. The growth of a country does not matter to a product.
That is global as it makes its place itself in the market. However, in the textile industry research background use the terminology. The Impact of Globalization on Marketing Strategies in the Textile Industry. The dealings and conversations on T&C exchange between the Americans.
Not long after the start of the open-entryway strategy. China’s T&C industries started to quickly grow (Dornbusch, 1997). Contributing extraordinarily to the public economy. T&C became one of the most important areas of China’s economy (Roberts& Balfour, 2003)
3-Research Problem of Marketing Strategies in the Textile Industry.
Globalization has brought about a positive change by reducing boundaries. But at the same time is challenging as the marketers have to put in a lot of effort to promote their products internationally. And make them reachable to the customers across the borders. Pakistan is actively participating in the process of globalization.
In addition, they have a population of approximately 220 million. 8.5 % of the GDP has been gained by the Textile industry of Pakistan. Contributes 8.5% and it employs 4% of the labor throughout. In addition, to increase the contribution, the textile industry is making to the GDP of Pakistan.
It is important for the organizations working in the textile industry. They should use various mediums to market. Their products internationally as the ones that are used for local consumers might not be applied globally. As the tastes and preferences differ.
Due to a specific time frame to conduct the research. The emphasis is laid on a specific industry in Pakistan. The city is confined to Karachi. The focus of the research is on the marketing department.
Due to a lack of know-how among the marketing professionals in the industry, the information collected is not generalized. Due to the extraneous factor of Covid’19, the slowdown of globalization has hurt the marketing, customization, and promotion of products and goods.
5-Research Methodology of Marketing Strategies in the Textile Industry.
It describes the adapted procedures and methods to accumulate the data for the research to be accurate and meaning full. However, it helps to decipher the process through which the researcher will use the gathered data and analyze it using various tools and see if it is coherent with the topic. It helps to check the reliability.
The impact of globalization on marketing strategies in the textile industry. Textile Industry of Pakistan, located in Karachi. To be precise gathering data throughout the country would not be achievable due to the time constraints.
In addition, the employees working in. As the basis of globalization eventually comes down to marketing the product. That is working differently with foreign clientele. The gathered data will give a generalized result.